Remember the old saying, what goes around, comes around? It is one of life’s golden rules which, when applied to business, allows entrepreneurs or SME owners to go a long way. In fact, this is the idea behind BNI, the biggest organization in business networking and referral with over 160,000 members across the globe.
BNI is also big in word of mouth marketing, which is deemed to be the best form of advertising especially for local establishments. Last year alone, BNI recorded 5.4 million referrals that amounted to $6.5 billion worth of business for its members.
Now wouldn’t anyone want to see the day when all the business he could ever hope to have would come knocking on his door?
Learning and growing with BNI
In BNI, members realize that as they give business to others, they are able to get business too. The organization has created an environment where people freely share ideas, contacts and referrals, allowing them to build mutually beneficial give and take relationships with one another.
Essentially, a member develops personal relationships with several other qualified business professionals, who will recommend his product or service to clients they meet. It’s like having a sales force that can give out a member’s business card to potential clients, thus increasing his exposure to other people and gain more business.
Opening doors of opportunities
One of the key benefits of being part of BNI is getting greater number of referrals through the Power Team. This is actually a group of people whose businesses complement one another. Since they are not competitors, any member who gets business will refer the client to the rest of the team so they all profit from this.
The Power Team provides more targeted leads to members. Moreover, these are not just any prospective customer but strong referrals who are likely to trust and willing to do business. Encouraging collaboration, BNI builds a network of entrepreneurs and professionals committed to helping members grow by promoting each other through word of mouth.
Networking tools to succeed
BNI aims to show entrepreneurs, professionals and SME owners how to network effectively to improve their businesses. Upon joining, members are provided with tools such as BNI’s ‘Formula for Success’ and regular newsletters as well as marketing materials.
Members can also take part in networking workshops and business tradeshows, plus participate in 52 networking meetings a year. They have access to all the things they need to establish meaningful partnerships that will bring in money-making referrals which successful businesses enjoy.
“I have never looked back since I embraced BNI. It has introduced me to many other business owners and led to more referrals than I could imagine. The business trainings I get and the mechanisms in place that enable me to network more efficiently are very valuable to me,” related Anson Ang, Director of Asia Hawk, the Singapore-based IT software solution provider that brings affordable technology to SMEs.
“It has truly been a rewarding experience that I intend to nurture for the long-term,” he added.
Are you seriously looking to increase your sales?
You are cordially invited to BNI Singapore Suntec Enterprise Chapter Meeting on every Wednesday.
BNI Enterprise is currently looking for like-minded business owners to whom they can refer business. I would like to personally invite you to the meeting so you can learn more about the organization and find out if you would be interested in generating a steady source of referral business for yourself.
Seating may be limited, so please RSVP by email anson@asiahawk.com
Date: Every Wednesday
Time: 9.30am – 11.30am
Venue: 275 Beach #03-00 (Opposite Parkroyal Hotel Beach Road), Singapore 199549
Meeting fee: S$28/pax.
Remember to bring plenty of business cards to pass around, as you will meet lots of local business professionals.